Tipofili was launched as a complementary foundry to Louise Fili Ltd. While our bespoke typography was previously reserved exclusively for our clients or our own projects, we launched Tipofili to provide a retail space for these fonts.
In an attempt to regain my personal identity and start the type of business I want to see in the world, I transitioned my freelance practice into Morning Type. It is a place I hope to maybe sell fonts one day. Admittedly, there isn’t a whole lot to show for Morning Type at the moment—it is a labor of love. 5% of gross revenue is donated, and the finances are transparent. We’ll see how it goes!
2017–PresentJunior Designer → Senior Designer → Associate
Over the years, Louise and I have developed a close working relationship and I have come to play a fairly large role in the studio. Outside of design, I now facilitate a lot of our client meetings and presentations, manage a handful of client projects, work with Louise directly when scoping and pricing projects, and so on.
This position operated akin to freelance (paid by the project—no set salary or wage), but to be clear I was very much on board with this. Matt and Sam had already hired me as a freelancer previously, and I wanted to the opportunity to learn from them directly.
They gave me keys to the office, let me come and go as I pleased, gave me the freedom to choose what projects I wanted to work on, and were a joy to work with. During my time there, I did the branding and packaging for a bakery, designed the branding and website for a privacy-first, secure chat company, illustrated and developed a modular bear for a daycare company, and assisted on photoshoots.
I have been freelancing off and on for a while now. Over the years I have worked with a variety of clients including: Adobe, Convene Magazine, Daybear, Fort Foundry, Maiyet, Pantheon Books, Pacific Agency, and Theory11.
2022How to Talk to a ComputerIndex Space
This was a one day course that taught over on Index Space. The tagline of sorts was “Designers, conquer your fear of the terminal and learn some tricks to automate your work flow.” I will be the first to say that when it comes to the command line, I am not an expert or even highly proficient for that matter. However, getting over my fear of it has been one of the most liberating aspects of my career.
2020–PresentAlphabettes Mentorship ProgramRemote
I am very proud to be a mentor with this group. Shout out to the Alphabettes 💚
Providing 1-on-1 type design feedback
2017–2020Photographing & Photoshopping Your WorkNYC
Once a semester, I taught a one day workshop for Louise’s Packaging Design class at SVA to give them tips on photographing and editing their work.
2017Lettering by HandNYC
Hand-lettering workshop held with my brother, Zachary Smith.
2019DrawBotCooper Union with Andy Clymer
2019SuperHiShopify Theme Development
2017Savannah College of Art and DesignMA Illustration (Incomplete)
I don’t usually include this anywhere because I decided not to finish this degree and instead moved to New York to work with Louise. (Which in hind sight was probably a wise fiscal and educational decision.) I have decided to include it here because I want my résumé to more accurately reflect my path—which isn’t always linear or perfect.
2016Savannah College of Art and DesignBFA Graphic Design
Skills & Tools
Small Victories (RIP)
Figuring shit out