MS M. Smith Matthew Smith

Digital A–Z Portrait

November 17th, 2025

Brian Sholis recently shared a digital portrait of himself—a documention of the autocompleted result after typing each letter of the alphabet into the search bar of his browser. As someone that is chronically online, I was fascinated by the premise and had to try it for myself.

Aare.na

BButtondown

C — Google Calendar

DDropout

EEric Hu (shout out Eric!)

FFlickr

GGithub

HHigh Tide (where I currently work)

IInstagram

JJetson (past client project)

KKlim

L — http://localhost:4000

MMass-Driver

NNotion

OOH no Type Co

PPractice

QQuickGlyphs

RR-Typography

SScott Fraser Collection (basically where I buy all of my clothes)

TTypo.Social

U — Zoom (which feels weird)

VCommercial Vault

W — nothing

X — Twitter

Y — Youtube

Z — Zoom (we can’t escape it)

The results aren’t particularly surprising (in other words you could say they are accurate), but the exercise was admittedly less and less thrilling the deeper into I got (which is perhaps the side effect of accuracy). It’d be interesting to do this periodically, but I am also scared it won’t change much. (Zoom claiming two spots is actually criminal though.)

This concept did, however, remind me of some browser self portraits I used to do. I tried tracking them down, but sadly couldn’t locate them. In short, when the mobile version of Safari had tabs vertically stacked atop one another like cards, I would periodically take screenshots to document my often chaotic and hilarious pairings of tabs.

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