Adobe’s app, Aviary, included an expansive collection of high-quality, creative content aimed to inspire, empower and delight their community. Their app allowed users to easily edit their photos and offered them tools such as overlay packs to place different designs on top of their own photos.
When creating two overlay packs for Aviary, we steered clear of overly generic topics and instead focused on what people are passionate about. We sought to target two specific groups: explorers and runners. We wanted to give them the tools to properly express and share their passion.