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  <updated>2026-04-14T01:51:42+00:00</updated>
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    <title type="html">Matthew Smith’s Website — Work</title>
  

  
    <subtitle>Work and projects. No funny business.</subtitle>
  

  
    <author>
        <name>Matthew Smith</name>
      
      
    </author>
  

  
    <entry>
      

      <title type="html">Hollywood Roosevelt Playing Cards</title>
      <link href="https://matthewsmith.website/Thoery-11-Hollywood-Roosevelt" rel="alternate" type="text/html" title="Hollywood Roosevelt Playing Cards" />
      <published>2020-03-13T00:00:00+00:00</published>
      <updated>2020-03-13T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Thoery-11-Hollywood-Roosevelt</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Thoery-11-Hollywood-Roosevelt">&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02040_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02139_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02177_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02394_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02557_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02405_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}DSC02412_2000x1024.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;button wide&quot;&gt;
  &lt;a href=&quot;https://store.theory11.com/products/hollywood-roosevelt-playing-cards&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;Purchase at Theory11&lt;/a&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Design" />
      
        <category term="Illustration" />
      
        <category term="Print" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">The Daily Heller</title>
      <link href="https://matthewsmith.website/The-Daily-Heller" rel="alternate" type="text/html" title="The Daily Heller" />
      <published>2019-12-13T00:00:00+00:00</published>
      <updated>2019-12-13T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/The-Daily-Heller</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/The-Daily-Heller">&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}The-Daily-Heller_Logotype_01.svg&quot; /&gt;
&lt;/div&gt;

&lt;hr /&gt;

&lt;blockquote class=&quot;medium text-center&quot;&gt;
  &lt;p&gt;“I LOVE IT!!!!! Tell Matt he’s a genius.”&lt;/p&gt;
  &lt;cite&gt;—Steve Heller&lt;/cite&gt;
&lt;/blockquote&gt;

&lt;hr /&gt;

&lt;div class=&quot;image-block width-small&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}The-Daily-Heller_Loop_01_1080x1080.gif&quot; /&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Animation" />
      
        <category term="Design" />
      
        <category term="Lettering" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Tesori Nesting Tins</title>
      <link href="https://matthewsmith.website/Tesori" rel="alternate" type="text/html" title="Tesori Nesting Tins" />
      <published>2019-10-10T00:00:00+00:00</published>
      <updated>2019-10-10T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Tesori</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Tesori">&lt;div class=&quot;image-block width-medium&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Tesori_Angled_01__Stacked-Floating_01_72dpi.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-gallery width-full three-up&quot;&gt;
  &lt;div class=&quot;image-block width-large&quot;&gt;
    &lt;img src=&quot;{{ page.assets_folder }}Tesori_Tops_Medium_72dpi.jpg&quot; /&gt;
  &lt;/div&gt;
  &lt;div class=&quot;image-block width-large&quot;&gt;
    &lt;img src=&quot;{{ page.assets_folder }}Tesori_Tops_Large_72dpi.jpg&quot; /&gt;
  &lt;/div&gt;
  &lt;div class=&quot;image-block width-large&quot;&gt;
    &lt;img src=&quot;{{ page.assets_folder }}Tesori_Tops_Small_72dpi.jpg&quot; /&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;While working at Louise Fili Ltd, I helped Louise design a set of nesting tins titled “Tesori” meaning “treasures” in Italian.&lt;/p&gt;

&lt;div class=&quot;button wide&quot;&gt;
  &lt;a href=&quot;https://www.amazon.com/gp/product/1616898585&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;Purchase&lt;/a&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Design" />
      
        <category term="Print" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Kambric Goods</title>
      <link href="https://matthewsmith.website/Kambric-Goods" rel="alternate" type="text/html" title="Kambric Goods" />
      <published>2019-05-19T00:00:00+00:00</published>
      <updated>2019-05-19T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Kambric-Goods</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Kambric-Goods">&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Kambrick-Goods_Logotype_01.svg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-small&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Painters-Roman_Specimen_01.jpg&quot; /&gt;
  &lt;div class=&quot;caption text-center&quot;&gt;
    &lt;p&gt;Painters Roman by William H. Page circa 1870&lt;/p&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-small&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}VedrosStudio_Kambric_CustomWordmark_V2.gif&quot; /&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Design" />
      
        <category term="Lettering" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Pisellino</title>
      <link href="https://matthewsmith.website/Pisellino" rel="alternate" type="text/html" title="Pisellino" />
      <published>2019-05-13T00:00:00+00:00</published>
      <updated>2019-05-13T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Pisellino</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Pisellino">&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Photography_Building_7th-Ave_01_3x2_72dpi.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-gallery two-up width-full&quot;&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;div class=&quot;crop crop-4x5&quot;&gt;
      &lt;div&gt;
        &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Interior_Treats_01.jpg&quot; /&gt;
      &lt;/div&gt;
    &lt;/div&gt;
    &lt;div class=&quot;caption&quot;&gt;
      &lt;p&gt;Photo: &lt;a href=&quot;https://barpisellino.com&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;barpisellino.com&lt;/a&gt;&lt;/p&gt;
    &lt;/div&gt;
  &lt;/div&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;div class=&quot;crop crop-4x5&quot;&gt;
      &lt;div&gt;
        &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Instagram-lauraleexj_01.jpg&quot; /&gt;
      &lt;/div&gt;
    &lt;/div&gt;
    &lt;div class=&quot;caption&quot;&gt;
      &lt;p&gt;Photo: &lt;a href=&quot;https://www.instagram.com/lauraleexj/&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;@lauraleexj&lt;/a&gt;&lt;/p&gt;
    &lt;/div&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Photography_Building_Grove_01_3x2_72dpi.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-gallery two-up width-full&quot;&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;div class=&quot;crop crop-4x5&quot;&gt;
      &lt;div&gt;
        &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Instagram-maddietsang_01.jpg&quot; /&gt;
      &lt;/div&gt;
    &lt;/div&gt;
    &lt;div class=&quot;caption&quot;&gt;
      &lt;p&gt;Photo: &lt;a href=&quot;https://www.instagram.com/maddietsang/&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;@maddietsang&lt;/a&gt;&lt;/p&gt;
    &lt;/div&gt;
  &lt;/div&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;div class=&quot;crop crop-4x5&quot;&gt;
      &lt;div&gt;
        &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Instagram-thelifeofmonaco_01.jpg&quot; /&gt;
      &lt;/div&gt;
    &lt;/div&gt;
    &lt;div class=&quot;caption&quot;&gt;
      &lt;p&gt;Photo: &lt;a href=&quot;https://www.instagram.com/thelifeofmonaco/&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;@thelifeofmonaco&lt;/a&gt;&lt;/p&gt;
    &lt;/div&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Photography_Window_01_3x2_72dpi.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Pisellino_Mosaic_01_72dpi.jpg&quot; /&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Branding" />
      
        <category term="Design" />
      
        <category term="Print" />
      
        <category term="Restaurants" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Montecatini Pro</title>
      <link href="https://matthewsmith.website/Montecatini-Pro" rel="alternate" type="text/html" title="Montecatini Pro" />
      <published>2019-04-09T00:00:00+00:00</published>
      <updated>2019-04-09T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Montecatini-Pro</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Montecatini-Pro">&lt;p&gt;Leading into the launch of Montecatini Pro, which expanded Montecatini in 24 styles, spanning 6 weights and 4 widths, Andy and I initialized the idea of building a minisite to better promote the new family.&lt;/p&gt;

&lt;p&gt;Not only was Andy responsible for the expansion of Montecatini Pro, but he also led the way on designing the site. My skills largely came into play when it came to actually developing the site. The biggest hurdle and perhaps my proudest accomplishment is that it exists entirely on our Squarespace site!&lt;/p&gt;

&lt;p&gt;Second to that is the site’s header, which presented a fun opportunity to play with variable fonts and showcase Montecatini’s new design space. The screenshot below doesn’t show it off, but you can play with it on the &lt;a href=&quot;https://www.louisefili.com/montecatini-pro&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;live site&lt;/a&gt;.&lt;/p&gt;

&lt;div class=&quot;image-block width-medium&quot;&gt;
  &lt;span class=&quot;screenshot-toolbar&quot;&gt;
    &lt;span class=&quot;screenshot-dot&quot;&gt;&lt;/span&gt;
    &lt;span class=&quot;screenshot-dot&quot;&gt;&lt;/span&gt;
    &lt;span class=&quot;screenshot-dot&quot;&gt;&lt;/span&gt;
  &lt;/span&gt;
  &lt;div class=&quot;web-mockup&quot;&gt;
    &lt;div&gt;
      &lt;img src=&quot;{{ page.assets_folder }}Montecatini-Pro_Minisite_Screenshot_01.png&quot; /&gt;
    &lt;/div&gt;
  &lt;/div&gt;
  &lt;div class=&quot;caption text-center&quot;&gt;
    &lt;p&gt;&amp;uarr; Scroll on the site above to preview the minisite! Or view it live on &lt;a href=&quot;https://www.louisefili.com/montecatini-pro&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;louisefili.com/montecatini-pro&lt;/a&gt;.&lt;/p&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;Montecatini is largely known for it’s wonderful use of ligatures and contextual alternates, however, as we launched the pro version, MyFonts (where we sell the fonts) updated their site which no longer automatically shows contextual alternates. (AHHHH!) Thankfully we had built out the minisite (which also increased tripled our site traffic!).&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;In addition to the minisite, I created some fun animations using DrawBot to use as promotional material.&lt;/p&gt;

&lt;div class=&quot;image-gallery width-medium two-up&quot;&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;img src=&quot;{{ page.assets_folder }}Montecatini-Pro_Animation_Ligatures_02-02.gif&quot; /&gt;
  &lt;/div&gt;
  &lt;div class=&quot;image-block&quot;&gt;
    &lt;img src=&quot;{{ page.assets_folder }}Montecatini-Pro_Animation_Widths_02-02.gif&quot; /&gt;
  &lt;/div&gt;
&lt;/div&gt;

&lt;div class=&quot;button wide&quot;&gt;
  &lt;a href=&quot;https://www.louisefili.com/montecatini-pro&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;Visit the minisite&lt;/a&gt;
&lt;/div&gt;

&lt;div class=&quot;button wide&quot;&gt;
  &lt;a href=&quot;https://www.myfonts.com/fonts/louise-fili/montecatini-pro&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;Buy the fonts&lt;/a&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Animation" />
      
        <category term="Design" />
      
        <category term="Web" />
      
        <category term="Work" />
      

      
        <summary type="html">Leading into the launch of Montecatini Pro, which expanded Montecatini in 24 styles, spanning 6 weights and 4 widths, Andy and I initialized the idea of building a minisite to better promote the new family.</summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Navigator Playing Cards</title>
      <link href="https://matthewsmith.website/Thoery-11-Navigators" rel="alternate" type="text/html" title="Navigator Playing Cards" />
      <published>2018-12-31T00:00:00+00:00</published>
      <updated>2018-12-31T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Thoery-11-Navigators</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Thoery-11-Navigators">&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Navigators-03326-REV1.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05632.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05681.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05699.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05716.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05725.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05734.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05762.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05785.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}TXI_Navigators-05600.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;button wide&quot;&gt;
  &lt;a href=&quot;https://store.theory11.com/products/navigator&quot; target=&quot;_blank_&quot; rel=&quot;noopener&quot;&gt;Purchase at Theory11&lt;/a&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Design" />
      
        <category term="Illustration" />
      
        <category term="Print" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Postino Montrose</title>
      <link href="https://matthewsmith.website/Postino-Montrose" rel="alternate" type="text/html" title="Postino Montrose" />
      <published>2018-11-16T00:00:00+00:00</published>
      <updated>2018-11-16T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Postino-Montrose</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Postino-Montrose">&lt;div class=&quot;image-block width-full&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Postino_Exterior_01.jpg&quot; /&gt;
  &lt;div class=&quot;caption text-center&quot;&gt;
    &lt;p&gt;Photo: Jenn Duncan&lt;/p&gt;
  &lt;/div&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Design" />
      
        <category term="Lettering" />
      
        <category term="Work" />
      

      
        <summary type="html">Photo: Jenn Duncan</summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Blossa 18</title>
      <link href="https://matthewsmith.website/Blossa-18" rel="alternate" type="text/html" title="Blossa 18" />
      <published>2018-09-18T00:00:00+00:00</published>
      <updated>2018-09-18T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Blossa-18</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Blossa-18">&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Blossa18_bild2_low.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Blossa-18-Blavarg-_1463_maerkare-dryck_180920_165325.jpg&quot; /&gt;
&lt;/div&gt;

&lt;div class=&quot;image-block width-large&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Blossa18_01_low.jpg&quot; /&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Packaging" />
      
        <category term="Print" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
    <entry>
      

      <title type="html">Bettina Pizzeria</title>
      <link href="https://matthewsmith.website/Bettina-Pizzeria" rel="alternate" type="text/html" title="Bettina Pizzeria" />
      <published>2018-08-10T00:00:00+00:00</published>
      <updated>2018-08-10T00:00:00+00:00</updated>
      <id>https://matthewsmith.website/Bettina-Pizzeria</id>
      
      
        <content type="html" xml:base="https://matthewsmith.website/Bettina-Pizzeria">&lt;div class=&quot;image-block width-medium&quot;&gt;
  &lt;img src=&quot;{{ page.assets_folder }}Bettina_Matches_Group_01.jpg&quot; /&gt;
&lt;/div&gt;
</content>
      

      
      
      
      
      

      <author>
          <name>Matthew Smith</name>
        
        
      </author>

      
        <category term="design" />
      

      
        <category term="Branding" />
      
        <category term="Design" />
      
        <category term="Print" />
      
        <category term="Work" />
      

      
        <summary type="html"></summary>
      

      
      
    </entry>
  
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